New edition of Golf Genius' flagship digital playbook connects six forms of golf participation, launching a year-long programme of research, insights and best practices for National Governing Bodies, PGAs, Tours and clubs worldwide.

London, 5^th August, 2026 – Golf Genius, the world's leading provider of software for golf associations, tours, clubs and facilities, today launched the 3rd Edition of its Digital Playbook, Connecting the Golf Ecosystem, alongside a joint 12-month programme with ION 54 that will run through to The Open Championship at St Andrews next year.

Developed for National Governing Bodies, PGAs, Tours, clubs and other organisations across the game, the Digital Playbook sets out how golf organisations can drive measurable participation and commercial growth by connecting every layer of the golfer journey, from beginner golf through to elite championships, into a single digital infrastructure.

“The true opportunity for the game lies in connectivity: the ability to link every player, every round and every data point into a unified digital infrastructure,” said Chris Kallmeyer, CEO at Golf Genius. "The Third Edition of the Digital Playbook, and the series we are launching alongside it, is our most comprehensive roadmap yet for achieving that vision. It reflects the evolving ways golfers engage with the game and provides organisations with the insights they need to connect every stage of the golfer journey, make more informed decisions and create better experiences through meaningful data."

At the heart of the Playbook are six connected forms of participation: Beginner, Off-Course, Community & Social, Clubs, Practice & Improvement and Elite. Rather than treating these as a single, linear pathway, the Third Edition illustrates how golfers move between these, both on and off the course, often following different journeys and engaging with multiple initiatives simultaneously. Through its product ecosystem Golf Genius connects all six, helping associations empower clubs, connect golfers, measure participation, strengthen communities and drive commercial growth across the whole game.

This work is grounded in Golf Genius' experience supporting more than 11,000 clients and 20+ national federations in over 60 countries, connecting players, coaches, clubs and governing bodies around a shared digital ecosystem.

The launch of the 3rd Edition also marks the start of a 12-month programme of reports, research, webinars and insight, developed in partnership with ION 54 and other leading golf organisations and running through to The Open Championship at St Andrews. The series will include:

• Women & Girls Participation Webinar
• Global Simulator Golf Market Report
• Golfer App Research Report
• National Championships Webinar
• Find & Play Platform Webinar
• Community & Social Golf Video Series
• Digital Infrastructure White Paper

The programme will be hosted in the Digital Playbook and across a dedicated Microsite, giving federations, PGAs and Tours a permanent home to access research and insight as it is released.

To view the Digital Playbook, please click here.

For more information about Golf Genius, please contact international@golfgenius.com.

ENDS

Contact:
Tom Bentley, Head of Marketing - International, Golf Genius
tom.bentley@golfgenius.com
M: +44 (0) 77577 90298

Twitter: @GolfGenius / @golfgenius_apac
Instagram: @golfgenius_emea / @golfgenius_apac
Facebook: @GolfGeniusSoftware

For more information, visit golfgenius.com.

About Golf Genius

Golf Genius provides innovative software and services to the global golf community serving nearly 11,000 private clubs, public courses, academies, and destination resorts in 63 countries. Golf Genius also serves national federations, regional associations, and tours, including the USGA, Golf Canada, England Golf, Golf Ireland, Wales Golf, Japan Golf Association, Golf Saudi, Singapore Golf Association, Golf NSW, the Legends Tour, Faldo Series, and the PGAs of America, Australia, Belgium, Canada, Holland, Portugal, Switzerland, Japan, New Zealand and the UAE. With a core product suite that spans tournament management, golf shop operations, coaching, and handicap management, Golf Genius provides the essential tools for golf professionals to save time, increase revenue, and deliver exceptional golfer experiences. The company’s direct-to-consumer business reaches more than 15 million golfers worldwide with a popular portfolio of consumer golf apps offering GPS, auto shot tracking, scoring and statistics, strokes gained, video analysis, and golf trip management.

Golf Genius has over 300 team members, including 75 PGA Professionals, with sales and support operations in the United States, Canada, Japan, the UK, Europe, Australia, and New Zealand. For more information, please visit golfgenius.com.